Screenshot: TrueNorthAntiques home page. We're in progress with the makeover of this Web site. For now, you can still compare our design to the design of the original site that's currently on the Web. Our makeover uses warm, soft colors that, along with the logo's old-fashioned lettering and compass, evoke the purpose of the Web site: selling antiques.

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Our makeover is more than a pretty facelift. We've categorized the items to make it easy for visitors to shop online. Where multiple products appear on one page, we've kept the photos sharp and, to allow them to load quickly, very small. By including a photo, brief description, and price with each item in the category, we make it easy for visitors to find just what they're looking for. As shown in the following category page snippet, we've made it easy for the visitor to browse among the various categories that are for sale.

Screen snippet: products in pottery category.

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When the visitor clicks an item's photo or description, we open an item detail page. Here, we show the visitor details about the item, including its shipping weight and detailed description. Clicking the image or the link below the image allows the visitor to view a larger picture of the item. The detailed description includes text (shown partially in the following page snippet) and, optionally, additional photos to show close-ups, additional items included with the sale, etc.

Screen snippet: product details.

Notice the how to order button. Because our client also sells these one-of-a-kind items in their bricks-and-mortar store, they chose not to allow electronic ordering via the Web. Instead, the button leads to information that allows the visitor to call or send an email to place an order—removing the need for a "bricks and clicks" integrated inventory management system.

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